Brand Strategy Made Simple – Interactive Framework

Are you tired of being treated like a set of hands instead of a valuable problem-solver?

The problem isn’t your design work, the problem is how you’re approaching your projects and clients.

Most designers struggle to prove their value because they’re focusing on the ‘what’ instead of the ‘why’. Great looking design can only take you so far if it isn’t aligned with a client’s brand, customers, and goals.

This interactive framework outlines an accelerated, high-value brand strategy process that will help you quickly uncover the root of a brand – allowing you to solve the right problems and do more strategic design work.

What you’ll accomplish using Brand Strategy Made Simple:

♟️ Position yourself as a strategic partner in the creative process
📈 Charge more for your work
™️ Create cohesive brands rooted in tangible insights
🤝 Upsell additional deliverables that will have a real impact for your clients

The goal of this workbook is to focus on the most important aspects of brand strategy at a high level –  allowing you to complete the process in a couple of hours instead of a couple of days. The shorter format makes the process more accessible for clients that can’t afford a multi-day workshop by turning responses into positioning statements, brand voice guidelines, and action plans in realtime.

You can use this workbook for your own brand, or use the included InDesign template to customize the workbook branding and run through the process with your clients.

What you get:

• InDesign template files that you can customize with your own brand
• Interactive PDF that can be filled out in realtime
• A PDF with example answers to point you in the right direction
• Instructions, tips, and examples provided on every slide